Born in Toyama Prefecture in Japan in 1969, Hiroshi Kuchiki went abroad for the first time while he was a university student. While staying in Hawaii for a month, he was immensely and profoundly impressed by the different culture, scenery and aura he encountered there. He took great pleasure in exploring the world, visiting 15 countries in the subsequent five years.

After graduating from Hokuriku University in 1992, Kuchiki spent two years working for one of the leading Japanese travel agencies specializing in cut-rate airline tickets in the midst of relentless competition among rival companies trying to steer customers towards the mass-market. Having his grave doubts about the potential for the business, he resigned from the corporation and found new employment as a land operator in Hawaii selling package products to Japanese travel agencies, expecting the wholesale market to flourish. Two years later he decided to leave the position, only to realize that he felt himself being thrust into the same type of stagnant and meaningless rivalry, as he had experienced in his former retail job. His disappointment with and the gloomy prospects of the Japanese travel industry led him to conclude that there was no future in the trade. He made up his mind to abandon the industry once and for all.

In 1996, however, a significant turning point in his life came. When some Japanese hotel enthusiasts had just begun to talk about Amanresorts, Kuchiki visited three Amanresorts operating in Bali as a guest to experience the resorts first-hand. Having been met with superior hospitality in the small-scale luxurious hotels, he fully understood why Amanresorts attracts a great many enthusiasts all over the world, in spite of its sky-high suite rates. The concept of Amanresorts, which was completely different from Kuchiki's previous business objectives and the modus operandi of the whole tourism industry, inspired him to establish magellan resorts & trust inc, an innovative travel agency that places tremendous emphasis on hotels rather than destinations, deals solely with small-scale hotels and puts the highest priority on consumer satisfaction without focusing on discounts. .

Magellan resorts & trust inc commenced operation in Kanazawa in November 1998, launched by Hiroshi Kuchiki, the CEO. While the majority of travel agencies in Japan were offering low-priced and low-quality packages in an attempt to direct their efforts towards the mass-market, he decided to focus on high-quality and value-added trips, aiming at the largest market share in Japan of customers heading for Amanresorts. Initially he underwent financial hardship since he lacked capital and trust, coupled with his extremely unusual business policy targeting the luxury travel market.

His unique business objectives and concept were gradually and steadily spread and shared through the Internet and enabled him to increase his clients throughout Japan. Within three years his company's market share of Amanresorts ranked with the best in Japan and his company became the focus of attention. In October 2002, magellan resorts & trust inc offered stocks for public subscription and the total amount of capital has now soared to 60 million yen.

Since 2005 Kuchiki has embarked on a new project that focuses on numerous quality resorts and tour plans in Japan for the benefit of foreign travelers visiting Japan. Taking full advantage of his considerable experience sending Japanese customers to Amanresorts, he hopes to return the same favor to travelers heading towards Japan.